improves README readability
diff --git a/README.md b/README.md
index 295bb3a..88bfc60 100644
--- a/README.md
+++ b/README.md
@@ -26,21 +26,13 @@
Supports a number of common global variables but patches are welcomed if you need better support.
-- `GOOGLE_ANALYTICS`
+- `GOOGLE_ANALYTICS` your UA-XYZ code
-set this to your UA-XYZ code
+- `USER_LOGO_URL` make this point to a page/face logo
-- `USER_LOGO_URL`
+- `TAGLINE` some text rendered right below the logo
-make it point to a page/face logo
-
-- `TAGLINE`
-
-some text rendered right below the logo
-
-- `INTERNET_DEFENSE_LEAGUE`
-
-set this to `True` if you want to enable the [Internet Defense League](http://internetdefenseleague.org) code
+- `INTERNET_DEFENSE_LEAGUE` set to `True` if you want to enable the [Internet Defense League](http://internetdefenseleague.org) code
When developing locally, you may want to set the following variable: `SITEURL = http://localhost:8000`